CEO – Cofounder
Co founder, and from 2022 CEO, in charge of identifying and optimizing marketing strategies for our clients. Re-defined company’s structure and supervised the overall operations of the Ads, Design, Accounts, and Administrative teams.
LID - Connecting Dreams Between Artist and The World -
Digital Design Leader
Coordinate the Content Digital Design team, leading various projects for the Multimedia Special Deliveries Team and working together with Product Digital Design team. Design and support development of multimedia special deliveries.
El Tiempo - Reportajes multimedia - peridosimo de largo aliento y visualización de datos -
Freelance and academic projects
Some of the independent work I’ve done over the years ranges from branding to information design.
- Freelance - Custom made projects, from POLIMI to international clients requiring data-viz, branding or illustration
Sebastián Forero Hernández
Bogotá, Colombia
SND, Society for News Design – Awards of Excellence
SND, Society for News Design – Awards of Excellence
2019
WAN IFRA – Second Place
GDA, Grupo de Diarios de América – Winner
Premios ÑH – First Place
Premio Rey de España – Winner
SND – Best of Digital Design
2022
Premio Simón Bolívar de Periodismo – Winner
SND – Best of Digital Design
LID
CEO – Cofounder
2018 – present
El Tiempo
Digital Design Leader
2019 – 2021
CB’A – Design Brands With Heart
Desing Intern
2016
ProducciónAparte
Designer
2012
Cursos El Tiempo
Information Design Course
2019 – 2023
Universidad del Quindío
Lecturer – Master’s Degree in Engineering
2023
Senior Designer, Branding Expert, and Co-founder of LID, a digital marketing agency acclaimed for collaborating with high-profile clients and delivering award-winning projects. With over twelve years of experience in advertising and brand marketing across Colombia and Italy, I merge creative vision with strategic insight to develop compelling and cohesive brand identities.
I hold a Master’s degree in Communication Design from the Polytechnic University of Milan. My thesis on a UX/UI crowdfunding music platform showcased my ability to align user-centered design principles with business goals. As co-founder of LID, I lead multidisciplinary teams to create innovative digital advertising campaigns, design projects, and communication solutions for global icons like Daddy Yankee, Bad Bunny, and Carlos Vives. My contributions have played a pivotal role in Grammy-winning projects, including works for Manuel Medrano, Bolero Apocalíptico Deluxe by Monsieur Periné, and Daddy Yankee’s Bonita.
Beyond LID, I have extensive experience in advertising and branding agencies, managing large-scale campaigns and guiding teams to deliver pixel-perfect designs that resonate with broad audiences. My tenure at El Tiempo further honed my expertise in information design, earning several prestigious awards.
I excel at leading cross-functional teams, translating abstract concepts into tangible designs, and maintaining brand consistency through rigorous guidelines. My blend of entrepreneurial leadership, strategic thinking, and creative excellence positions me as a dynamic force in delivering impactful branding solutions aligned with business objectives.